Appearing in Santa Monica, La Jolla, and New York City, the Natori by REVEAL partnership celebrated the brand’s 40th anniversary with a goal of answering a serious question: How does a 40-year old brand perform with younger demographics? Throughout the multiple activations there was a clear result within the data. With 47% of purchases from consumers in the 20-30 age range, we were able to distinctly identify the relevance of the brand with younger generations.
The Natori REVEAL Activations occurred in conjunction with Breast Cancer Awareness Month, using the brand’s partnership with the Breast Cancer Research Foundation as the basis for the interactive portion of the REVEAL. The Feathers Bra in Rose Glow became the most popular purchase for consumers who were inspired by the cause and encouraged to write love letters and words of support to breast cancer fighters.